Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do

In the UK, generics account for 81% of all primary care prescriptions…
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Beyond The Hype: What AI Really Means For Health Communications

AI is already firmly embedded in frontline healthcare. In radiology,…
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How brands can rise to meet consumers’ high self-care expectations

With ‘The Great Deceleration’ – a move towards slow living, and a focus on improving mental wellbeing being two predicted trends this year,1 does this open the door to a new approach for self-care brands?
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Consumer healthcare: don’t fear talking science

Health is now a top-three priority (up from 12th pre-pandemic) in the UK. This increased interest has led to a deluge of health-related content bombarding us, often with conflicting messages.
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