In the UK, generics account for 81% of all primary care prescriptions yet just 28% of NHS medicine spending, demonstrating strategic impact delivered at value. Yet, the UK’s generics market is under constant price pressure, making margins increasingly tight. Companies are expected to deliver high-quality, reliable medicines at low cost, all while absorbing ongoing pricing […]
AI is already firmly embedded in frontline healthcare. In radiology, it’s supporting lung cancer screening and, in some trials, outperforming expert clinicians in detecting early-stage cancers. NHS trusts are piloting AI in A&E triage and testing large language models to summarise patient records. This is all happening now, transparently, with the aim of improving speed, […]
The gap between clarity and confusion can have real consequences, especially when it comes to health. As an example of this, we’ve already seen a surge in ADHD self-diagnoses in the UK in 2025, fuelled by glamourised content on TikTok and other social media platforms. In this instance, misleading posts led many, especially young people, […]