Entries by raslade
How brands can rise to meet consumers’ high self-care expectations
With ‘The Great Deceleration’ – a move towards slow living, and a focus on improving mental wellbeing being two predicted trends this year,1 does this open the door to a new approach for self-care brands?
Consumer healthcare: don’t fear talking science
Health is now a top-three priority (up from 12th pre-pandemic) in the UK. This increased interest has led to a deluge of health-related content bombarding us, often with conflicting messages.